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Attitude. What is attitude? We hear and read so much about the
"A" word. But what is it-really? And why is it important?
In his classic book, Think and Grow Rich, Napoleon Hill says that
attitude is the secret word. It's the difference, the margin between
the has-beens, the "almost" fans and the stellar finishers. Attitude,
as defined by Webster, is: "The manner of acting, feeling or thinking
that shows one's disposition, opinion, etc."
should you take the time to encourage a caller who says they have
no money to come into your dental office? Good question. We certainly
see red flags waving in front of us when we hear those words, "I have
no money," but what most callers leave off the end of that sentence
is "for dentistry." The majority of people do not budget money for
dentistry. Therefore, when it comes time for the "avoider" patient
to see a dentist, the initial reaction is, "I can't afford to go."
Money then becomes the barrier preventing them from coming into the